No other football club in the Premier League has experienced such drastic ups and downs as Swansea City AFC. Throughout the last decade they’ve faced numerous relegations and financial problems, yet managed to cling to the ladder and climb the leaderboard. Nowadays they are a financially successful club at the top of their game, performing better than ever. Their journey has been so eventful, it has even spawned a movie, Jack to King – The Swansea Story.
The Rise, Fall… and Rise!
Swansea City AFC were founded in 1912 under the name Swansea Town; however, they didn’t join the British football league until 1921. Coming out of a “rugby town,” previous attempts to start a football team were unsuccessful, and throughout the years many clubs came and went. To everyone’s surprise, Swansea Town ended up winning the Welsh Cup, which caught the imaginations of locals and pushed them into the FA. 30 years of league hopping later, The Swans settled in the second division and changed their name to Swansea City in 1969. After a turbulent half a century, mainly due to poor management, Swansea City were promoted to the Premier League in 2011, becoming the first Welsh team to play in the division since its formation. In the 2014-15 season, The Swans finished 8th in the Premiership with 56 points, making it their highest position and points haul in history.
The story of Swansea City is a true “rags to riches” tale. They turned from near bankruptcy to a multi-million pound club in just over a decade, rising 75 places (from 16th in league two). The Swans have proven that they are not only one of the best run clubs in British football, but also that money can’t compete with passion.
The Swansea Supporters’ Trust
Unlike other clubs in the Premiership, Swansea City don’t rely on Saudi Sheiks, oil barons or rich investors who only grace management with their presence when profits are in danger; they are a club for the fans. The Swansea City Supporters Society Ltd owns 20% of the team and are highly involved in the decision making process. With a goal to bring football closer to the local community, a fully elected board of directors, The Swans Trust, dedicate themselves to listening to the fans and reflecting their views to shareholders and management. For just £10 per year you can join the association and show your support.
Upcoming Games and Tickets
Swansea City play out of Liberty Stadium (SA1 2FA). The following upcoming fixtures are scheduled for December:
Swansea City v Leicester City – 5th December
Swansea City v West Ham United – 20th December
Swansea City v West Bromwich Albian – 26th December.
Tickets are available from eticketing.co.uk/swantickets, which is the official ticket portal for Swansea City AFC.
For discounts and special offers on tickets and merchandise, you can join the Jack Army for just £7.50. This new loyalty scheme was launched especially for the 2015-16 season and provides members with a 5% discount on all club related purchases, both in store and online. Jack Army members also get priority tickets for home and second tier away matches.